Diploma In Business Management
Subjects
- Finance and accounts
- Business organization and environment
- Marketing Management
- Financial Manager
- E Business
- Principle of Management
Details
Principle of Management: Evolution of management science, roles of manager, importance of planning, strategic planning, leadership, five Qualities of effective leaders, motivation process, importance of communication in management, importance of controlling.
E Business: What is E commerce, is e- commerce the same as e- business, e-markets, what are the different types of e- commerce, advantages of C2C sites, disadvantages of C2C sites, financial services, economic forces, market forces, technology forces.
Financial Manager: Meaning of financial management, scope of financial management, objectives of financial management, wealth maximization, function of finance manager, organization of finance function.
Marketing Management: definition of marketing, evolution of marketing, market segmentation, need for marketing segmentation, criteria segmentation, marketing mix E- marketing.
Business organization and environment: Introduction to business, business environment: emerging order, technological environment, economic environment, political environment, socio- economic environment, natural environment.
Finance and accounts: The basic accounting equation, assets, liabilities, owners’ equity, transaction analysis, revenues, expenses, sales of inventory, adjustments to accounts, the balance sheet, the income statement, the statement of owner’s equity.